Product customization, a crucial aspect of the e-commerce realm, involves businesses offering tailored products that cater to the specific needs and preferences of customers. Customization can manifest in numerous ways, depending on the industry. In the food and beverage industry, it could involve adding toppings or additional flavors, while in the jewelry industry, customers may opt for personalized engravings on their metal or wooden accessories. With a world of possibilities, product customization empowers customers to express their individuality and creativity through their purchases. To explore the various avenues of customization, there's no better way than examining examples of it in global marketing.